The term user experience can best be
translated as user experience or user experience. In general, for example, a
user has this experience when using an application or visiting a website. Accordingly,
the positive (or negative) user experience is always based on a myriad of
factors. Those who have considered the relevant detail can often expect
long-lasting and low bounce rates. The following sections show how you can
measure and positively impact the user experience of a website.
What is the user experience?
From English User Experience (UX), user
experience is a set of user interactions with a website, an application, or a
product. These conversations result in a negative or positive perception of the
There are different elements to the user
experience that affect how users interact with products, services, and the way
they interact with them. The user experience can be different in each case, as
each website or application works in a completely personalized way, even in
What is a good user experience for?
Taking time to analyze customer needs and
increase user comfort is an online marketing strategy
to improve customer satisfaction levels. The better the experience, the more
likely it is to purchase or use the services provided by the client.
Nowadays it is very important for all
companies to know what the user experience is and try to improve it to attract
new customers, gain loyalty and increase sales in a very simple but effective
Which components belong to the user
The field of user experience can be divided
into four separate sub-regions. If you want to optimize your site, the first
step is to work with visual design or graphic design. Simply put, this is the
general "presence" of the page. Among other things, the famous first
impression also plays an important role. Here are the questions the website
operator should ask:
Do the colors used match?
How do graphic elements fit into
the overall concept?
Does the font style look
Although individual tastes always play an
important role here, there are some standard rules that can be considered to
improve the user experience. Overall, the design should be very clean and very
messy. Contrary to the website the texts should be easy to read and the colors
chosen should not be too bright.
Another issue: information structure. Ideally,
this ensures that visitors are looking for a page as quickly as possible.
Self-explanatory menus and search fields can help new customers of any online
shop find their way easily. In general, it is important not to overstate the
patience of the user, especially in the case of information structures. One has
to look for content that seems to be eternity by jumping relatively fast.
Interaction design goes one step further here.
It encourages the user to interact with the site, for example, ordering a
product, subscribing to a newsletter, etc. Often the rule applies here: more
The last point that has a significant impact
on the user experience is the usability of the page. Such as "How many
times does a user have to click to order a product?" And "Additional
information, how easy is it to call when needed?" Can take a role.
If you want to verify your own user experience
or build it from scratch, you should consider all the points mentioned as far
as possible. It is important not to forget that the “perfect” user experience
can certainly be created step by step.
How can the user experience be
The easiest way to determine if a page's user
experience is satisfactory is to ask users. Surveys on user behavior,
expectations about a page, and (thematically perceived) advantages and disadvantages
can be very informative. Ideally, as many customers as possible take part in
the survey. To create an extra incentive here, relying on small “gifts” may be
worthwhile. An example: a voucher for an online shop will be distributed among
The following tips can also help when
measuring the user experience through surveys:
Don’t start that survey too long: lots of
details put the user at risk of jumping. Many survey participants also
appreciate being informed in advance of how much time they need to plan.
Ask directly and purposefully: otherwise there
is a risk that misunderstandings will lead to meaningful answers.
This kind of survey can certainly provide the
user with a high comfort factor. So it is understandable to rely on the advantages
of responsive design here. Thus, from the mobile device, the questionnaire can
also be filled while running.
Ideally, user experience surveys are conducted
regularly, not just once - for example after a page change. This way, you can
quickly find out, for example, whether the design of the new page was valuable.
In parallel with the survey, it is possible to
use other methods for eye detection among other things. This is a kind of test
to find out how the user's eyes move while visiting the site. Thus, it can be
found which regions are particularly noticeable and which buttons can be
searched for longer.
Tips for a better user experience
The experience of a credible user does not
have to be rocket science. A few tips can often take a page to a new level. At
the same time, the suggestions below will help you evaluate your site's user
1: Clean design ensures greater transparency
Even if the love story seems interesting,
these can be difficult based on the experience of a loyal user. Instead, clear
lines and concise content help the user find what they're looking for - even at
2: Responsive design for more comfort on the go
Many people like to surf the web from their
smartphones on the go. Relevant pages are better adapted for automatic display.
Most developers and users see a responsive design as a responsibility.
3: Don't have too many pop-ups
In general, pop-ups are not forbidden, but
they should be used with caution. After all, there is a great risk that they
will significantly damage the user's comfort. Many users perceive pop-ups as
4: A comprehensible menu navigation
The menu structure of a page should always be
reasonably structured and follow an understandable scheme. The main and
sub-divisions provide the necessary structure here. Don't overload the menu to
make it as easy as possible for the user.
5: a harmonious design
This is where the famous first impression
comes into play. If the color, font, and image match on a page, the visitor
immediately feels much more comfortable.
Even if a “perfect” user experience is always
a question of taste, there are a few basic rules that need to be observed.
These relate to different areas and have one goal: higher user satisfaction,
long position, and ultimately increased sales. If you do not find yourself
dealing with this far-reaching problem, you can turn to a professional agency.
Experts know the demands that users put on a good website and can help you meet
them. This way, you can create a positive user experience and expect increased
success for your website.
Now that you know what a company’s user
experience is, what UX is in marketing, and how to use it. Don’t hesitate to
adapt your website to improve customer acquisition and increase sales.