The term user experience can best be translated as user experience or user experience. In general, for example, a user has this experience when using an application or visiting a website. Accordingly, the positive (or negative) user experience is always based on a myriad of factors. Those who have considered the relevant detail can often expect long-lasting and low bounce rates. The following sections show how you can measure and positively impact the user experience of a website.

 

What is the user experience? 

From English User Experience (UX), user experience is a set of user interactions with a website, an application, or a product. These conversations result in a negative or positive perception of the services provided. 

There are different elements to the user experience that affect how users interact with products, services, and the way they interact with them. The user experience can be different in each case, as each website or application works in a completely personalized way, even in digital media.

 

What is a good user experience for? 

Taking time to analyze customer needs and increase user comfort is an online marketing strategy to improve customer satisfaction levels. The better the experience, the more likely it is to purchase or use the services provided by the client. 

Nowadays it is very important for all companies to know what the user experience is and try to improve it to attract new customers, gain loyalty and increase sales in a very simple but effective way.

 

Which components belong to the user experience? 

The field of user experience can be divided into four separate sub-regions. If you want to optimize your site, the first step is to work with visual design or graphic design. Simply put, this is the general "presence" of the page. Among other things, the famous first impression also plays an important role. Here are the questions the website operator should ask: 

●      Do the colors used match?

●      How do graphic elements fit into the overall concept?

●      Does the font style look appealing? Etc. 

Although individual tastes always play an important role here, there are some standard rules that can be considered to improve the user experience. Overall, the design should be very clean and very messy. Contrary to the website the texts should be easy to read and the colors chosen should not be too bright. 

Another issue: information structure. Ideally, this ensures that visitors are looking for a page as quickly as possible. Self-explanatory menus and search fields can help new customers of any online shop find their way easily. In general, it is important not to overstate the patience of the user, especially in the case of information structures. One has to look for content that seems to be eternity by jumping relatively fast. 

Interaction design goes one step further here. It encourages the user to interact with the site, for example, ordering a product, subscribing to a newsletter, etc. Often the rule applies here: more convenient. 

The last point that has a significant impact on the user experience is the usability of the page. Such as "How many times does a user have to click to order a product?" And "Additional information, how easy is it to call when needed?" Can take a role. 

If you want to verify your own user experience or build it from scratch, you should consider all the points mentioned as far as possible. It is important not to forget that the “perfect” user experience can certainly be created step by step. 

How can the user experience be measured? 

The easiest way to determine if a page's user experience is satisfactory is to ask users. Surveys on user behavior, expectations about a page, and (thematically perceived) advantages and disadvantages can be very informative. Ideally, as many customers as possible take part in the survey. To create an extra incentive here, relying on small “gifts” may be worthwhile. An example: a voucher for an online shop will be distributed among all participants. 

The following tips can also help when measuring the user experience through surveys: 

Don’t start that survey too long: lots of details put the user at risk of jumping. Many survey participants also appreciate being informed in advance of how much time they need to plan. 

Ask directly and purposefully: otherwise there is a risk that misunderstandings will lead to meaningful answers. 

This kind of survey can certainly provide the user with a high comfort factor. So it is understandable to rely on the advantages of responsive design here. Thus, from the mobile device, the questionnaire can also be filled while running. 

Ideally, user experience surveys are conducted regularly, not just once - for example after a page change. This way, you can quickly find out, for example, whether the design of the new page was valuable. 

In parallel with the survey, it is possible to use other methods for eye detection among other things. This is a kind of test to find out how the user's eyes move while visiting the site. Thus, it can be found which regions are particularly noticeable and which buttons can be searched for longer.

 

Tips for a better user experience

The experience of a credible user does not have to be rocket science. A few tips can often take a page to a new level. At the same time, the suggestions below will help you evaluate your site's user experience. 

Tip no. 1: Clean design ensures greater transparency 

Even if the love story seems interesting, these can be difficult based on the experience of a loyal user. Instead, clear lines and concise content help the user find what they're looking for - even at first glance. 

Tip No. 2: Responsive design for more comfort on the go 

Many people like to surf the web from their smartphones on the go. Relevant pages are better adapted for automatic display. Most developers and users see a responsive design as a responsibility. 

Tip # 3: Don't have too many pop-ups 

In general, pop-ups are not forbidden, but they should be used with caution. After all, there is a great risk that they will significantly damage the user's comfort. Many users perceive pop-ups as annoying. 

Tip no. 4: A comprehensible menu navigation 

The menu structure of a page should always be reasonably structured and follow an understandable scheme. The main and sub-divisions provide the necessary structure here. Don't overload the menu to make it as easy as possible for the user. 

Tip no. 5: a harmonious design 

This is where the famous first impression comes into play. If the color, font, and image match on a page, the visitor immediately feels much more comfortable. 

Conclusion

Even if a “perfect” user experience is always a question of taste, there are a few basic rules that need to be observed. These relate to different areas and have one goal: higher user satisfaction, long position, and ultimately increased sales. If you do not find yourself dealing with this far-reaching problem, you can turn to a professional agency. Experts know the demands that users put on a good website and can help you meet them. This way, you can create a positive user experience and expect increased success for your website.

Now that you know what a company’s user experience is, what UX is in marketing, and how to use it. Don’t hesitate to adapt your website to improve customer acquisition and increase sales.