When writing the web, you should know that
most readers of an article stop at the title. The latter makes a "first
impression" and requests not to read it in seconds.
Internet users know almost immediately whether they want to continue reading.
This is where you see the importance of
working on your title so that it can immediately appeal to the reader. An
important principle of web writing is for your natural reference.
Discover 7 interesting headlines for your
articles to engage your audience and persuade them to read your content!
The
title of your article
As a reminder, the titles of your articles
relate to the H1 tags and allow better references if they are well optimized.
You must be careful about which one you use and which one you use. At the same
time, they should be short to highlight keywords.
Meta titles or meta title tags appear in
search engines like Google. This allows you to work from a slightly different
angle, improve your topic, and probably get a word back from the same literal
field as your original keyword.
Now let's take a look at 7 interesting article
titles for your readers:
1.
Short titles with impact
Readers want to get an idea of your content
right from the title. If it's too long, your post is still too relevant, but
they can't click. In fact, Internet users do not always read your headlines.
They just plan them. To write well for the web, you need a good title, which
will attract your visitors.
Thus the norm is sometimes replaced by short,
concise, and precise titles. In some cases consider going straight to the
point.
Also, from 50 to 60 characters, Google can
trim the title in search results. Avoid exceeding this limit if you want to
generate more clicks in your text. When Google retrieves your H1 tag for
meta-titles, a point comes up depending on the orientation and relevance of the
content. In any case, it is recommended to keep it short.
2. An
offbeat title
Although many internet users prefer direct and
provocative titles, it sometimes requires some play on offbeat titles to get
their attention. 80% of internet users share an article on social networks
without reading it! Or one in five will read it. What inspires sharing? A
headline that sounds interesting, original, etc ... without forgetting that the
influence of the media or blog can also play in this case. So bring a touch of
humor to your title.
For example: "Oh, a fly! Q: Find out how
to avoid confusion to increase your productivity.
Create a title that not only makes your point
but does it in a roundabout way. Play with words, do not become excited!
3. Ask
a question in your title
Interrogative titles work quite well for their
straightforward, precise, and very dynamic approach. They immediately place the
content of the content and arouse the interest of the reader who will find his
answer(s) there.
Through this type of formula, you highlight
the problem that the reader is looking for. He asks himself this question, so
he is satisfied with finding a resource that will give him a solution! Internet
users can ask different questions while working according to their needs.
How do we look at a different direction from
the "bottom", where it only works on principle Q: How to do?
4. How
to use the "how" title?
Internet users using information are more
likely to write "how-to" requests. In fact, according to a study by
BuzzSumo, "comment" is the third most used term in articles on the
web. That way it will be a question of tackling the various and varied issues associated
with your theme, and finding content that will answer the question of how to do
it?
For example: How to increase your
productivity?
A simple title, but impressive and interesting
enough for your audience!
5. Top
list or list of options
A title that creates action, use the top
lists! They identify different solutions to a problem, for example working on a
specific topic. These can be free or paid tools, advice, methods, or a list of
best practices for achieving results.
Again, the readers of your articles are
looking for the right answers to their questions. Internet users are given
several options because announcing a list with a title will make them think
that there will be one or more solutions suitable for them.
6.
Testimonial title
Unused, however, testimonials have a huge
impact on the reader's engagement. After all, a large number of customers read
reviews online before making a purchase, and some of them say that positive
customer reviews boost their confidence in a business.
One of the best ways to use your customer
testimonials is to give them titles so that users can relate to them. This way,
as you enter the sales funnel, you will see your potential, the benefits of
your product/service.
For example, Famenet - the influencer marketing platform has really helped me become more
productive!
7. Call
to action in your title
If you want your readers to act fast, turn
your headline into a call to action. Encourage your customers to take steps to
better convert your prospects or increase your reading rate.
For example: See our solutions to increase
your productivity.
You can encourage your audience to test a
product or service for free to get feedback. A good way to improve your offer
is based on your offer. In addition, if you set up a form, you will have a
contract basis if you show interest in your product/service.
For example: Try our solution for free to
increase your productivity.
This kind of expression encourages your
prospects to take action by putting forward a proposal because you have to
click and read your article to know their details.
Follow An efficient structure for
your articles
Once you have created your perfect
masterpiece, read it aloud. What looks great on paper and sounds great in your
mind doesn’t even fit your ears. In short, sometimes we write stupid things.
These come out more clearly when read aloud.
It can be easy to forget that the words we
write are used by real people. When you write something, it may seem very
different when you look at it verbally. Be very aware of how this can affect
your audience.
Before you start writing, organize your ideas
well. To answer the question, what problems need to be solved? It’s a great way
to remember something, offering an integrated step-by-step approach. Treat them
according to the principle of inverted pyramids: from the most important (which
gives the correct answer to the subject) to the complementary details that
bring more body to your article.
Use this organization to create your articles
with Level 2, 3, 4 subtitles. For Google (and other search engines), these
titles will be marked by tags: an H1 title (the title of your article), then
H2, H3, Hn. These subtitles must have an SEO goal.
Also, focus on creating a good role. This
first paragraph is not only to reassure the reader that he will find what he is
looking for in this article but it is extremely important in SEO. This arc
determines the melody in the same way! Conclude your article with a conclusion that
goes back to the main points and gives a broader perspective.
With a few rules in mind, you can
instinctively create a working copy. Once you are clear about it, you can
create impressive prints at a speed that many would be afraid to see. If you
still have problems, learn what affects you.
Think about and reflect on your recent
purchases due to an ad. If it works for you, it means the author did the right
thing, doesn't it?