Innovation, diversity, stand out, being on
standby to find new opportunities, these we find in brands and companies that
use digital marketing and community management.
A large number of companies are setting up
social rooms, also called war rooms in marketing parlance. It is able to
monitor various sources online or from internal tools. The goal is to observe
everything that happens in real-time on the big screen.
Let's see what they can bring to community
a social room or war room?
It’s a room dedicated to watching, analyzing,
monitoring, or even finding opportunities to find and retrieve lots of channels
from the web or internal tools.
Social Room specializes in sending real-time
information from social media, press sites, company CRMs, affiliate
applications, websites, etc.
This information is visible on several screens
that transmit data in real-time. Suffice it to say that this is a job that
requires sharp eyes to capture accurate information. A social room is usually
provided for the communication and marketing team. But perfectly, the people
concerned can access it.
Sometimes it is essential to call an agency
and a real expert on the subject, such as FameNet, to make sure you have
the right tools to achieve and achieve your goals. Time and human resources can
thus be externally committed.
undeniable finding in social media
In the case of social media, everything goes
very fast. And the way information is received as well as the means of
communication with one's own community is evolving rapidly.
We have recently been able to address the
interests of customer relationship management in community management through
messaging. And tomorrow will become an internal lever developed by the brand
and the company will be the turn of influencer marketing. They will try to achieve
their own influence and through this become essential in their sector.
You need to quickly capture your audience and
community. But hire them more so they don’t lose the ability to serve brands
and companies. Visibility and image go through these internet users, who
constantly follow the work of their brand.
In short: how to build a lasting bond between
his brand and his community? You need to be present, be active, and not miss
what is happening on the web. This is where the social rooms of community
management come in.
of social room in community management
The benefits for the company are multiple for
the brand. And in this regard, in order to look after the interests of a social
room, it is necessary to start from the problems they face. This is especially
true in the case of community management as we will see below.
Analyze your performance indicators in real-time
Although social media reporting is still
essential within the company, it is able to monitor Performance Indicators
(KPIs) in real-time through social chambers. Thus it will be possible to
respond and re-adjust them, especially when needed.
Every digital strategy, content strategy, SEO
strategy, etc. employed on social networks or the Internet can be monitored in
real-time to track their performance. By distributing the dashboard from a
variety of tools, including a set of screens, community managers can work in
the center of the action.
Coordination work across the board
With the social room, the exchange of
information from one service to another to verify or follow the action becomes
almost useless. Every employee involved in a project, in the marketing or
communications department, can work in full coordination and be involved in
making quick decisions.
Its sector insights and information are both
visible to all parties. This makes it possible to optimize the acceptable
activity and reactivity of the components produced.
Ensure its competitive intelligence in real-time
It is essential for community managers to
analyze the actions of their competitors in real-time and reflect on the key
issues of their sector. To be a leader in your activities, you must constantly
innovate, improve and never give up. Competitors are sometimes at the forefront
and some have important ways of communicating or promoting certain activities.
sure your creative watch in real-time
If competitive intelligence is essential for a
business, we can also increase creative intelligence. It allows you to get
inspiration in real-time and analyze trending topics on which brands are
bouncing. Newsjacking is still a lever that brands use during major events or
whatever news we provide every day.
Creative Intelligence is an interesting source
of trendy content creation and community management ideas.
Guess a crisis or a bad buzz
When working on sensitive activities and
topics that generate lots of noise on social networks, it is essential to
ensure their follow-up in real-time. By observing different locations through
its brand, managed operations, and all related keywords, you can predict any
kind of crisis. The goal is to be able to disable the various outbreaks created
in the network as soon as possible.
To control the situation you need to be
moderate, intervene quickly, and above all have the right elements of language.
For a job that requires more than a community manager but actually requires one
or more experts in crisis management. A lever on which Netino can also support
Observe influential people in your sector
The influencer has proven itself to work in a
marketing company and brand image as well as visibility. Creating dashboards
with key influencers in your industry
allows you to analyze the job opportunities of your competitors.
Beyond that, it’s also useful to take
inspiration from emerging brands. Or even from a company that will report an
actual campaign with influential people. In community management, effective
marketing is becoming a lever and it is being used to increase company
visibility as well as promote products/services.
We still see many benefits of social rooms but
everyone will be able to set their own needs to achieve the goal.
set up a social room?
The first task is to determine a clear purpose
for the cause of a social room. Beyond that, every action deployed will be
monitored in real-time with relevant objectives and indicators. The task of
setting up a war room is assigned to the various departments concerned. It is
necessary to study the feasibility of combining resources and deployment tools.
Each strategic axis of the company can be the
subject of the dashboard to follow. But everyone will need one or more
community managers and/or web marketers. Thus roles need to be defined and
assigned and coordination needs to be established between different services.
If time, human resources, installation
equipment, and the budget allocated for them are significant issues, then the
benefits that the social room will bring need to be predicted and predicted.
This is a big problem that some people notice, act in movies, and eventually,
get infamous. Bringing those goals closer to ROI is systematically difficult.
But, everyone must find an advantage and
remember that the social room is a solution that allows achieving productivity.
It also enables collaborative work that leads to beneficial and quick
decision-making for the company, thanks to coordination between departments.