When we study SEO (search engine
optimization), understanding what keywords are is one of the most important
things. So that there is perseverance in the strategy. This is because, during
the process, they need to be selected in the best way possible. So that
searches are optimized and people find the content of the organization using
And without further ado, follow this article
and you will understand the keyword key and its practical example in everyday
Keyword or keyword, as it is called, is the
keyword for a given search. It can be a combination of one or more words and
users can find answers to their questions or type in search engines like Google
and solve their problems.
From the perspective of digital marketers who
work for different companies, keywords are terms that are used to provide
guidance when creating content for pages, blog posts, and websites.
So, by defining a keyword for a particular
page, you are telling Google, for example, that your content is about that
particular word. The page will appear if you apply your usage correctly and
make the right choice. The person you searched for that keyword, can easily
find it to solve the problem or need.
With this, we can conclude that keywords are
literally the "key" to opening the door to the content of the
Internet world. One of the main goals of the company is to increase their lead
and customers and, consequently, their sales. Applying this whole process is
one of the best options. Because people share content on their network to bring
in other leaders and can even be agents.
It is important to know that in search
engines, there are millions of possibilities for the public. This means that it
is not enough to choose some keywords and distribute them in the middle of your
text. Everything has to be done strategically and carefully so that the
processes decide to highlight what you have produced.
We know that there is a marketing funnel with
a certain stage in the customer journey. This means that there are different
types of listeners who have different questions and needs.
People at the top of travel want to know basic
questions about where their product or service is located. In the middle of the
funnel, users are probably researching different brands to determine which one
offers the best benefits. Finally, at the bottom of the funnel, the person is
going to make the purchase decision. And he needs this assurance that he is
making the best decision when closing a deal.
Notice how the context varies depending on the
stage? Thus, at each of these stages, there is a very specific group of
keywords selected by search engines and organizations that need to be
recognized for optimal use when creating a particular content.
By now, you have understood what a keyword is,
that is, the search term that users use in search engines when it comes time to
express a desire to clarify a question or answer a need.
It is important to remember that a keyword is
not just a word. It can consist of a combination of terms, numbers, or other
combinations of letters. Here are some examples of keywords:
digital marketing profession
how to do digital marketing
trends for digital marketing 2021
In the example above, we have four keyword
choices. We see that they can consist of only one word, as well as content or
long, contain spelling errors, can be numerical, can even be spelled.
In short, a combination of any character typed
by users in a search engine can be a keyword. These are all essential because
when different people have some kind of value related to search volume, they
can generate traffic to other pages including blog pages, websites, or content.
the head-tail keyword?
When we define keywords, it's clear that this
is the first communication between the brand and the public, so that users can
find your page. This should be considered as a clear and goal explanation so
that everything is done firmly.
In this context, there are different types of
keywords. First, we will talk about head-level keywords, which represent this
concept of clarification. These are the terms that usually define the core
business of an organization. But how? The head-tail should enable both the
organization and the public to summarize the proposed product or service.
Typically, a head-tail keyword contains one
or, at most, two words, and it represents the whole part of a business and can
be divided into other contents.
It is very important to know that you need to
use keywords to be able to rank well. Also, there is a need to work intensively
and strategically with content marketing along with other search strategies.
This is because, since these are quite common, the terms have the highest
search volume and the competition between different pages becomes much higher.
does the term long tail mean?
The second type of keyword is long tail or
long tail, it is also called. It consists of a search expression, performed by
the user, containing four or more words.
Because of its features, it represents a much
more specific search than just the use of a word, as in the case of the tail of
the head. When a digital user, using an example from a previous topic, types
the word "marketing" into the search box of a particular search
engine, he gets very comprehensive results, which may be related to various
variables derived from the idea.
On the other hand, when typing "Trends of
Digital Marketing 2021", the user gets much more specific feedback,
reaching directly to the topic. This does not mean that we should always use
long tails, but the technique needs to be studied. A powerful result for
understanding what is needed, understanding solutions, the interest of the
target audience, the niche of which market, and what kind of technique fits
The role of the content of a given business is
to focus on providing the needs of the user so that they can find it in the
best way. So that they are fascinated by the ability to answer questions and
build a relationship of trust with the company based on them.
are primary and secondary keywords?
In content optimization strategies for search
engines, we must know that there are primary and secondary keywords. Understand
what they consist of:
Strategically applied throughout the text, the
primary keyword is the main element of the agenda when creating content. When
we talk about the technique, we are referring to the scannability of the text
and the concentration of its use in the content.
Using our example, imagine that for an article
on your blog, the term “digital marketing” is the primary keyword. Thus, it
must be present in the main and headings, across some subtitles, and throughout
the text (moderately, so that the algorithms do not give extra marks to the
keywords, which is considered an invalid practice).
Secondary keywords are also important when
creating content. Although not a keyword, users can search through it and reach
the page with its content. Generally, they are given less importance and must
be inserted with the text and in some subheadings.
It presents a different keyword but usually
contains the original keyword. Considering the previous topic, the term
“digital marketing for beginners” is an example of a secondary keyword. It
comes from the keyword “digital marketing”, but is nonetheless important for
Now you know what a keyword is and the
importance of using it in digital marketing strategies. Especially when we talk
about SEO techniques, which are
essential to bringing differentials in building the value of a brand,
regardless of its area of expertise. For more digital marketing basics visit our site
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