What Is A Keyword. You Need To Know The Basic About It

By James Robert- Jun 09, 2022 183

When we study SEO (search engine optimization), understanding what keywords are is one of the most important things. So that there is perseverance in the strategy. This is because, during the process, they need to be selected in the best way possible. So that searches are optimized and people find the content of the organization using the strategies. 

And without further ado, follow this article and you will understand the keyword key and its practical example in everyday life.


What is a keyword?

Keyword or keyword, as it is called, is the keyword for a given search. It can be a combination of one or more words and users can find answers to their questions or type in search engines like Google and solve their problems. 

From the perspective of digital marketers who work for different companies, keywords are terms that are used to provide guidance when creating content for pages, blog posts, and websites. 

So, by defining a keyword for a particular page, you are telling Google, for example, that your content is about that particular word. The page will appear if you apply your usage correctly and make the right choice. The person you searched for that keyword, can easily find it to solve the problem or need. 

With this, we can conclude that keywords are literally the "key" to opening the door to the content of the Internet world. One of the main goals of the company is to increase their lead and customers and, consequently, their sales. Applying this whole process is one of the best options. Because people share content on their network to bring in other leaders and can even be agents. 

It is important to know that in search engines, there are millions of possibilities for the public. This means that it is not enough to choose some keywords and distribute them in the middle of your text. Everything has to be done strategically and carefully so that the processes decide to highlight what you have produced. 

We know that there is a marketing funnel with a certain stage in the customer journey. This means that there are different types of listeners who have different questions and needs. 

People at the top of travel want to know basic questions about where their product or service is located. In the middle of the funnel, users are probably researching different brands to determine which one offers the best benefits. Finally, at the bottom of the funnel, the person is going to make the purchase decision. And he needs this assurance that he is making the best decision when closing a deal. 

Notice how the context varies depending on the stage? Thus, at each of these stages, there is a very specific group of keywords selected by search engines and organizations that need to be recognized for optimal use when creating a particular content.


Keyword Examples

By now, you have understood what a keyword is, that is, the search term that users use in search engines when it comes time to express a desire to clarify a question or answer a need. 

It is important to remember that a keyword is not just a word. It can consist of a combination of terms, numbers, or other combinations of letters. Here are some examples of keywords: 


      digital marketing

      digital marketing profession

      how to do digital marketing

      trends for digital marketing 2021


In the example above, we have four keyword choices. We see that they can consist of only one word, as well as content or long, contain spelling errors, can be numerical, can even be spelled. 

In short, a combination of any character typed by users in a search engine can be a keyword. These are all essential because when different people have some kind of value related to search volume, they can generate traffic to other pages including blog pages, websites, or content.


What is the head-tail keyword?

When we define keywords, it's clear that this is the first communication between the brand and the public, so that users can find your page. This should be considered as a clear and goal explanation so that everything is done firmly. 

In this context, there are different types of keywords. First, we will talk about head-level keywords, which represent this concept of clarification. These are the terms that usually define the core business of an organization. But how? The head-tail should enable both the organization and the public to summarize the proposed product or service. 

Typically, a head-tail keyword contains one or, at most, two words, and it represents the whole part of a business and can be divided into other contents. 

It is very important to know that you need to use keywords to be able to rank well. Also, there is a need to work intensively and strategically with content marketing along with other search strategies. This is because, since these are quite common, the terms have the highest search volume and the competition between different pages becomes much higher.


What does the term long tail mean?

The second type of keyword is long tail or long tail, it is also called. It consists of a search expression, performed by the user, containing four or more words. 

Because of its features, it represents a much more specific search than just the use of a word, as in the case of the tail of the head. When a digital user, using an example from a previous topic, types the word "marketing" into the search box of a particular search engine, he gets very comprehensive results, which may be related to various variables derived from the idea. 

On the other hand, when typing "Trends of Digital Marketing 2021", the user gets much more specific feedback, reaching directly to the topic. This does not mean that we should always use long tails, but the technique needs to be studied. A powerful result for understanding what is needed, understanding solutions, the interest of the target audience, the niche of which market, and what kind of technique fits well. 

The role of the content of a given business is to focus on providing the needs of the user so that they can find it in the best way. So that they are fascinated by the ability to answer questions and build a relationship of trust with the company based on them.


What are primary and secondary keywords?

In content optimization strategies for search engines, we must know that there are primary and secondary keywords. Understand what they consist of: 


Primary keyword

Strategically applied throughout the text, the primary keyword is the main element of the agenda when creating content. When we talk about the technique, we are referring to the scannability of the text and the concentration of its use in the content. 

Using our example, imagine that for an article on your blog, the term “digital marketing” is the primary keyword. Thus, it must be present in the main and headings, across some subtitles, and throughout the text (moderately, so that the algorithms do not give extra marks to the keywords, which is considered an invalid practice).


Secondary keyword

Secondary keywords are also important when creating content. Although not a keyword, users can search through it and reach the page with its content. Generally, they are given less importance and must be inserted with the text and in some subheadings. 

It presents a different keyword but usually contains the original keyword. Considering the previous topic, the term “digital marketing for beginners” is an example of a secondary keyword. It comes from the keyword “digital marketing”, but is nonetheless important for content creation. 

Now you know what a keyword is and the importance of using it in digital marketing strategies. Especially when we talk about SEO techniques, which are essential to bringing differentials in building the value of a brand, regardless of its area of ​​expertise. For more digital marketing basics visit our site regularly. We will try to update you with the best marketing information online.