In digital marketing, there are several
strategies you can invest in. And today, influencer marketing is an option that
has gained more ground in organizations.
Now the reason? Because this type of marketing
involves work and tactics with influencers who have great prestige and
relevance to a specific audience.
Because of this, they have great power and
influence over their followers' purchasing decisions — which can be used to
your business's advantage to promote your products/services and get more sales
So, if you want to know more about this marketing
strategy, how it works, and what you should do to put it into practice, follow
the tips and information below!
Influencer marketing, or influencer marketing,
although it has gained strength thanks to the internet, has its origins before
the digital boom.
The idea is to use someone who symbolizes your
brand. And it's older than you might think.
Today, this type of advertising involves more
elements than just a person who can only "portray" a product.
Today, this person is like a business
spokesperson, able to encourage the public to learn about and buy a brand through
Thus, investing in this type of professional
today is ensuring that your company has a presence in front of a specific
audience and people they know and who play an influential role: they are
Although this technique of reaching an audience
is older than it seems, today it is very much involved in digital marketing -
not to mention completely.
A digital influencer is someone who is able to
attract viewers with their own content on blogs, social networks, YouTube
And these ways are perfect for increasing
audience identification, which helps a lot in a marketing campaign
Associated with this aspect, digital influencers
are able to attract a qualified audience for your business with empathy,
specialized content, strategy, and a lot of intelligence.
And thanks to that, it creates people's interest
in everything it uses, does, says, and offers in its content, including
products and services.
Digital influencers can be classified according
to the number of followers on social networks:
Mega-influencer: more than 1
Macro influencer: from 500
thousand to 1 million;
Intermediate influencer: from 100
thousand to 500 thousand;
Micro-influencer: from 10 thousand
to 100 thousand;
Nano-influencer: from 1 thousand
to 10 thousand.
in influencer marketing?
You already know some of the benefits of
implementing influencer marketing in your business, right? This type of
strategy allows you to reach the right audience more easily.
But of course, it's not just that. Check out
other benefits of betting on influencer marketing.
1. It's a more accessible
Do you know the details when trying to hire an
artist to be your poster boy or girl? Agencies, agents, dates, advice, and more
With influencer marketing, this usually doesn't
happen, because negotiating with influencers is much easier and more accessible.
You can even try contacting them directly without talking to intermediaries.
What's more, you don't need a big budget to work
with these guys.
As you saw above, for example, there are
micro-influencers and nano-influencers. So, you don't necessarily have to work
with huge influencers with millions of followers.
The amount and type of payment available to these
people vary widely, and it's possible to create partnerships that benefit both
brand reach and image – an element highly valued by influencers.
It is even worth mentioning that, often, ordinary
people, who are close to most people in real life, have more credibility than
So, instead of spending big on a super popular
influencer, it might make more sense to invest in someone smaller (and for a
lower price), but who might actually offer more attractive returns.
2. Increase public trust
As you already know, thanks to influencers' reach
and engagement, this strategy allows you to reach niche audiences.
And such a strategy has another advantage. The
influencer's image is well-known to the audience and creates authority, so it
guarantees that your brand is trusted.
In other words, if an influencer says that your
product is good and he recommends it, the public will accept this idea more
3. Improve brand image
In addition to placing an individual as an
"ambassador" of your brand and bringing your business closer to the
masses, influencer marketing makes your product or your brand real and
authentic, making the brand more human.
In other words, the public can recognize
themselves in your product because a person they trust recommends it and talks
4. High ROI
According to a study conducted by the American
company Thomson, organizations are earning $6.50 for every $1.00 spent on
In other words, the ROI (Return on Investment) on
this type of strategy has been very high and has yielded great results for many
5. Help with customer
Another benefit of investing in influencer
marketing is that this strategy helps in acquiring leads and new customers.
Also according to a survey conducted by Tomoson,
influencer marketing ranked as the fastest online customer acquisition channel
for 22% of respondents, even surpassing organic search (17%), and email
marketing (15%). ) and paid inquiries (14%).
So, if you want to get more customers, influencer
marketing needs to be on your radar.
6. Helps with content strategies
By working with influencers and investing in
strategies, also to increase the reach and promotion of your brand,
professionals feed the editorial calendar agendas of their social networks,
their blogs, and other channels.
So, you can take advantage of these materials to
get better help with your content marketing strategies.
7. Allows you to reach the right
Influencers are people who work with niche
audiences, for example, health and sports, fashion and beauty, education,
technology, humor, etc.
As a result, the actions they take help your
brand speak directly to this audience, in a much more segmented, targeted, and
The audience is already there, it's already
built, so leverage it for your business.
8. Allows exploring different
In the online universe, there are countless
possibilities and opportunities.
For this reason, another benefit of influencer
marketing for your company is that partnerships with influencers can be done in
different formats, such as public posts, guest posts, life in partnership with
influencers, campaigns, etc.
How to put
influencer marketing into practice?
Now that you know what influencer marketing is
and what its main benefits are, it's time to learn how to use it for your
For this, it is essential that you pay attention
to the following step-by-step:
1. Define your goals
For starters, what do you want from investing in
influencer strategies? Promote your brand? Increase reach? Introducing a
product? By capturing leads? Getting event registration?
Defining your goals is the beginning of putting
influencer marketing into practice.
2. Know your audience well
After establishing your goals, it's time to think
about your persona and your target audience, not only in terms of their
characteristics but also their habits, the type of digital content they like
and the influencers they follow, who they associate with.
Because this aspect is directly related to the
3. Choose the right influencers
The third step in putting an influencer strategy
into practice is to analyze and select the right influencers.
This is because, to get your results, it is
essential to choose a person who speaks to the same audience as your brand and
has the same values as your company.
Also, it's worth mentioning that, for this
choice, you should mainly look at the influencer's engagement, not just the
number of followers.
For this, look at the influencer's media kit (it
is important that he has one because it shows professionalism). Also the number and interactions on his
profile, such as comments, likes, messages, shares, etc.
Choosing an influencer is a fundamental aspect.
Because the success of the strategy will depend a lot on how he relates to the
audience, how he communicates and reaches out, and how engaged he is.
4. Plan actions with the
So that your activities and tactics are organic,
natural, and have a "face" to both brands and influencers, it's
crucial that you plan everything together.
So, with this alignment of expectations, it will
be possible to get stronger and more attractive results for your business.
Avoid leaving everything for just one party. Work
5. Track the results
In this final step, it is essential that, based
on the objectives established at the beginning, you follow the metrics and
marketing indicators of actions and strategies.
This way, you can analyze whether they have produced
the expected results. For example, more leads, more sales, traffic to a
specific website or page, event registration, brand mentions on social media,
See if the expected numbers are actually being
achieved and, if not, what changes and optimizations can be made to reverse the
working on influencer marketing in your business!
The Internet offers several possibilities to form
a partnership that is effective and that allows your brand to be easily
perceived by a new audience or even renew its breath through content sent by
someone they trust.
So, if you are interested in implementing
influencer marketing in your business, now is the time to find an influencer!
Just be careful, don't choose a name for the
number of followers.
Also, consider both the type of content he
creates and the audience he speaks to. After all, there's no point in closing a
partnership with the blogger of the moment if her target audience is completely
different from hers, right?
And so you don't make a mistake when making this
choice, we have some very practical tips for hiring an influencer. Enjoy and