Did you know about those TikTok videos where an influencer is challenged
to dance to a new song? Or when a brand launches a promotion where you must
record a creative video? These are just two examples of user-generated content
After all, no one is better at talking and
talking about your product or service than the user, isn't it? Also, these
strategies provide marketers with innovative ideas to think about new solutions
and different ways to please the public.
Want to know a little more about this idea?
What are its benefits and how to use it in your campaign? So, check out the
content we have prepared for you!
What is User Generated Content?
Literally translated, it will be something
like user-created content. In other words, as the name implies, when the
customer spontaneously contributes some material to the company or not.
Such content can be created in a variety of
ways. This could be a comment on a post, or a video to compete for a promotion,
or even when the customer responds positively and the brand uses it as a
This is only possible because, nowadays,
internet access is something more democratic. And it enables the public to give
feedback and opinions about their use, in a more practical way.
In the past, when someone bought a product and
was dissatisfied with something, it was very difficult and bureaucratic to give
this information to the company. Today, we encourage you to report each of our
People like to share their spending
experiences and want to know what others are saying about what they want to buy.
Marketing strategists already understand how
valuable these testimonials are in attracting and retaining customers. And
that’s why there’s already a name for this strategy: user-created content.
What are its benefits and advantages?
Since this is a strategy that customers use to
create content for their own brand, one of its main advantages is the
perseverance to create it.
After all, you're acting in one of the biggest
insecurities of the public before taking responsibility from a new company:
"Is this purchase worth it?". And no one can testify better than
someone who has already bought from your business who has voted for confidence.
Another great advantage of user-generated
content is that it requires little financial investment. Therefore, it presents
a good result with little money investment. Calm down, let's explain better!
Everyone likes promotions and discounts,
right? This is where your currency will be able to use client content in your
ads. For example, offer discounts for consumers, or a treat that lets you
publish content to attract new buyers. Both parties have won and the talented
customer will probably become a fan of your brand.
It is also worth noting that this strategy can
be a great source of ideas for the marketing sector, product/service
development, and sales team. Whatever the size or category, every business
faces a creative block moment. Whether it's creating new solutions for the
public, or finding ways to influence people in a positive way.
In these (and many other) moments you can and
should rely on audience perceptions to surprise you. After all, no one knows
better than them about consumer suffering and ambition, does it?
Finally, it is still possible to mention that
the more people interact with a brand, the more they will be identified with
it. So, a place is being reserved for this, as the saying goes:
"Associating the good with the good."
The motivation behind user-created
Basically, what drives someone to create
content for a brand is to be useful in one way or another. Whether there is
interest outside of pure empathy or even behind it.
To better understand, check out the top 3
reasons we've listed:
The biggest advantage of the internet is the
communities that are formed to help each other. And the best part is people, do
it without knowing each other, or without claiming anything in return. And in
the sense that they use the brand’s communication channels to provide important
feedback about what they’ve bought.
For easy understanding, suppose you bought a
notebook from an online store. Typically, such purchases require a large
investment from the consumer, right? Generally speaking, for many people,
achieving this kind of thing requires financial planning and a lot of sacrifices.
So if by chance the store or product doesn't
live up to expectations, you don't want other people to make the same mistake
as you, do you? That way, you will help others not to make blind decisions. On
the contrary, it will consider the opinions of those who have already bought
aware of the brand they are consuming
More and more, people want to get closer to
their brand. Having a purpose, a connection, if not, reduces the likelihood of
When someone is creating content for your company,
they say "Hey!" I'm devouring you, but I want you to know about my
existence. And when that person gets proper recognition, he starts to feel his
own feelings about what he is buying.
In other words, he is no longer just an
ordinary consumer, he is also an
influencer of the brand's activities.
User-Generated Content channels for self-promotion
Finally, there are cases where the purpose is
a little less beneficial, and that’s okay! Hahaha!
After all, you have nothing to ask for in
exchange for free content. This point inspires people to participate in the
challenges raised by the brand, for example.
If you follow a small or micro-influencer, you’ve probably noticed that they participate in
how they get heated on social media. It could be a dance, a voice performance,
or even something unusual like holding an ice bucket of your own. It’s a way
for them to use the breadth of the brand, to see as many people as possible and
even those who know, the company sees itself as their potential partner.
How to use user-generated content?
There are many ways to motivate your audience
to create content for your brand. We separate here, a list with the roots.
The main way to promote a brand and promote
user-targeted content is to use hashtags.
Thus, each person is able to show that they
are participating in the work and still generate interest from those affected
by that publication.
This is a great way to promote user-generated
content. Even before the Internet, it was already used as a means of
communication in newspapers and magazines.
Frequently Asked Questions are nothing more
than a discussion forum and something very valuable for companies that want to
better understand what users are thinking about that topic/product/service.
testimonials and reviews
As we mentioned above, testimonials and
reviews are very useful to mention new people consuming your brand.
When we’re going to research an organization
we don’t know but are interested in buying, it’s very common to see what
customers say about that product or service, isn’t it?
So, for any business, it should be an initial
strategy that wants to get new buyers.
Thinking of embedding user-created content on your
page? So, know that pointing to Google is very important.
Otherwise, it is possible that your website
will be penalized for using third-party content without authorization.
On the Google search center page itself, the correct
way to give this hint is specified, so that search engines understand it as
Regardless of the type of user-generated
content you choose, it is always best to have qualified professionals apply
this strategy in the best way possible.
While this may seem simple and intuitive, it
can become a big headache if it is not done with excellence.
We, at Fameinfinity
Influencer Digital, are ready to assemble the marketing plans that best fit
your business profile. Visit our website and find out what we can do
for your company to grow!