If you want to include videos in your
strategy, it's important that you have a YouTube advertising guide. So that you
can get a clearer and more precise idea about how to implement it in your
marketing plan so that you can reach your target audience.
More and more brands are choosing digital advertising. They have a wide
range and reach as they are cheaper than traditional teas. There are no
savings, no doubt it saves you money and benefits you both when it comes to
sending your ad messages.
Nowadays, it’s important for social networks
to promote your network and take advantage of what you have to offer. Each
place is a big presence for you, and with a good advertising guide on YouTube,
you are assured of success.
you get from advertising on YouTube?
You are already interested to know the
strategies of the YouTube Ad Guide. But, before you get into this topic, you
know what benefits you can get by including it in your digital marketing
You only need to pay when a user
clicks on your ad and it's actively displayed. And in the case of TrueView
in-stream advertising, only when it is shown for a certain minimum period of
It has a high level of recipients
who will see your ad. Advertising gives you the potential to reach a specific
group of target audiences. And it allows you to maximize the effectiveness of
This helps to increase the level
of connection with the recipient. Consider that the image and video format
gives you great advertising potential for your ad campaign. That way, your ad
will be more likely to be fascinated and remembered by your audience.
Greater interaction between users
who watch commercials and commercial videos themselves.
It lets you control and evaluate
campaigns since YouTube has its own analytical tools. This allows you to access
a variety of relevant metrics while interpreting and redefining all of your
This is a great way to build and
strengthen a good branding strategy, which allows you to effectively promote
your business brand.
Types of advertising on YouTube
There are three models of TrueView ads that
you should know in advance. So that you can take them into consideration when
working on your YouTube advertising guide. Everyone performs differently, so
check them based on what you want to achieve in your promotion:
In the first case, these are video ads that
appear before, during, or after other videos on YouTube or Google channels.
These general ads appear when you are viewing audiovisuals through this
platform. Which gives them the option to avoid after five seconds of playback.
It's important that you know that as an
advertiser, you only pay for ads when a user watches your video for 30 seconds
or if they interact with the ad. The interaction can be presented through a
visit to your website or a call to action button or some text.
Video discovery ads give you the opportunity
to promote your videos in areas where viewers have important audiovisuals. Here
are the places to include search results on YouTube. The home page of this
platform on mobile phones and the section having relevant content in the same
How to recognize them? This type of ad shows a
thumbnail image of your video, selected from one of the automatic images. In
addition, it comes with a three-line text that invites viewers to click to view
the material. In this case, you only pay when users click on your video thumbnail
The YouTube Ads Guide cannot be complete
without bumper ads. These are clips that can't be skipped for a maximum of 6
seconds and appear in front of other videos on the platform. It should be noted
that its concise and fast format is intended to reach a mobile audience.
YouTube itself suggests that these ads are
useful in reaching your target audience as well as making sure your message is
seen and heard. But not only that, it helps you to be the first choice of
users. In fact, if you want to reach a large audience with a short, memorable
message, they recommend it.
These are very useful for driving goals from
funnel-like promotional memorabilia and brand awareness. When you work with
bumpers, people need to see the full ad before their selected video, which can
Meet the YouTube advertising guide
And without further ado, it's time to review
the YouTube Ads Guide. There is
nothing more to follow than a step-by-step or follow-up strategy that will help
you work with this strategy:
playlists to engage your audience
Do you want to communicate there? That's why
it's important to get people's attention to your video ads. One way to do this
is to use YouTube playlists, such as special lists of relevant audiovisuals,
which are ideal for keeping them interested.
Notice that the organization of the playlist
helps to discover the content. This is because they not only increase playback
time but also help create more resources that will appear in search results.
Also, it will also appear in video suggestions.
Here are the steps you need to take to create
a playlist on YouTube:
Locate the video you want in the
Click "Add to" below the
video and choose the black plus sign.
Click on "Create New
Enter the name of the playlist.
In the drop-down menu, you select
the privacy settings for your playlist. Be careful not to privatize it as your
viewers will not find it when searching on YouTube.
Click on "Create. "
You can find a new playlist from
the Guide Library on the left side of the screen.
an interesting title in your video ads
Just like an article or email, people get the
first impression from your video title. Suppose if they are not interesting
enough to get their attention, they will not click on your ad and if they are
not related to what they are seeing.
You may be wondering what features should be
in the title of your ad, the first thing is to keep it short and specific. Make
sure your brief explanation about the video is relevant and informative for your
with ad specifications
In your YouTube advertising guide, this step
must be present, since it is an element, specifications are the key to having a
good quality video. This way, you can be sure that your ads will appear more
frequently on your device.
Think about whether you have high production
value ads on this digital platform dedicated to audiovisual content. You can
promote your brand reputation, as well as trust. All these videos help to stand
out from the crowd.
useful content for your audience
It’s about moving forward, creating ads that
are more than just ads. Take the opportunity to tell interesting stories and
provide valuable content to your audience through videos. Always look for
something that people can help them with.
For example, you can share tutorial videos,
where you can show how the products you sell are used. Any dynamic content that
has the ability to attract users to buy your product or service. It captures
much more than sales-oriented advertising. You can follow YouTubers so that you
can learn how they express their branding to the audience. It's not about
creativity, it's all about making the best content in the best ways. To learn
how to present quality content to the audience you can apply your own
Influencer Marketing plans to your YouTube strategy.
the right audience
It makes no sense to show good ads to the
people you want to reach unless you have a definite definition. Thus, it is
important that you follow some guidelines to achieve this:
Choose demographic groups, such as
filtered by age, gender, income, etc.
Base yourself on topics that
interest your target audience.
To reach users who are interested
in important topics and brands, you can choose relevant custom visitors. So it
helps you target the audience selected specifically for your brand.
Select market visitors, i.e. those
who are already actively looking for information or similar products.
Use video remarketing to reach an
audience based on their previous interactions with your content.
As you can see, the YouTube ad guide is very
simple and easy to incorporate into your marketing strategy. But if you need help with your performance
marketing strategies to generate adequate social Ads, at FameNet we are the solution. We
will help you attract users to the social networks and the channels.