marketing strategies are the foundation of visual
communication today. Especially if you use personal branding to promote
How many benefits would your business have in
terms of popularity and revenue if you knew how to master them?
That's right: a lot.
Let's take a look at what to do and some tips for
using Youtube professionally.
Youtube to promote yourself online?
Yes, it can be a priority for many brains. But
you should know that one of the most important social networks for a freelancer
is YouTube. It is the first video search engine on the Internet.
YouTube has an insane history and over time it
has made incredible numbers and still does. If you like curiosity then read
interesting article 68 curiosities and statistics on youtube or watch this
But, let's get back to you and your free
advertising through YouTube.
As a communication channel, this online platform
guarantees double benefits for freelancers and entrepreneurs.
On the one hand, it allows you to create
business-oriented information content. On the other hand, it's a great way to
give your business visibility and promote it for free. You can easily
communicate brand values to the main target audience in a persuasive and
Why do you need to have a youtube channel? And
why is it the best investment?
We've put together a video summary (crazy but
serious) about what you need to know about why having a professional youtube
channel and why youtube can save your company along with the best marketinginvestment over time. You can check it.
There are other things to know.
marketing strategies and platform benefits
Below, we'll publish some tips to help you make
the most of the platform and integrate Youtube marketing strategies into your
digital marketing model.
1) Make a
video presentation of your business
Using YouTube to communicate with freelancers
allows a professional to quickly increase visibility and notoriety.
That way, customers will be more aware of your
value and the services you offer.
One of the great benefits of YouTube overwriting
is the ability to use three channels of video communication. Namely verbal
(text), para verbal (the way in which words are said), and non-verbal (use of
the language of the body).
Add some music, visual effects, and simple
animations to it and you're captivating your audience.
Also, it is statistically proven that online
users are strongly attracted to viewing multimedia content like videos and
These details illustrate how important it is for
a freelancer to use their business potential to market on YouTube and present a
video highlighting services, skills, and professionalism.
Create this video, show it whenever you want to
present your business, or integrate it into your page on your website.
Constantly create useful content for users
We talk about this in our YouTube video marketing
course for freelancers: you need to create value among people and not just
provide information to sell.
The best YouTube marketing strategies are nothing
if they are not supported by quality content.
YouTube marketing means creating informative
content that is of interest to you.
This is another way to reach the ideal customer
by demonstrating your skills in a very specific way.
An example of content is a weekly update, in the
form of a vlog, the latest news in your sector, or insights about customer
If you want to exploit Youtube to its full
potential and do a great job ... the editorial plan is essential!
3) Make a
well-structured editorial plan.
Editorial planning helps you organize your
YouTube channel better. Especially to offer content to your audience that is
always interesting and consistent with your brand.
What do you need to know about
your business prospects?
What are they looking for?
What should they look for in your
products and services?
Make a list and slowly build this
It is especially important to think about
SEO-based thinking with interesting and compelling titles for videos. Because
it will attract more users and lead them to click on the content.
Also, the dedicated section is very important for
the description of the video. It will be essential to enter keywords related to
your professional activities and with which it is easy to find.
Each video must be accompanied by a preview
image. It’s important to create beautiful images that attract attention,
remember your brand (colors, logo, fonts, etc.) and your face (useful for
4) Use the
technical equipment to record
To enhance the quality and potential of your
channel, we recommend that you invest in professional audio/video recording
equipment and editing software. In the latter case, if you do not have basic
skills, you can rely on a professional video maker or request specific web
marketing advice on Youtube (and beyond).
Personally, we always recommend to our clients
what we believe is the best strategy based on business and personal branding
Much depends on the goals achieved through the
channel and the available budget.
If you are a beginner, you can read the "
Youtuber Essential Kit " guide that you will find in the video course on
" How to use Youtube to promote yourself and make video blogging ".
And in the meantime see this video that will explain practical things to you.
short or medium length videos
In short, don't overdo the duration.
Statistical data indicate not to exceed the
ten-minute threshold too often. The average time limit of
"resistance", beyond which the user tends to lose concentration.
It is best to divide the video into numbered
sections with titles. If you scroll through our Youtube channel, you will see
that this is a technique we often use. Or focus on different episodes of the
same topic to be grouped in the playlist (option included among the Youtube
Another tip: take the first step! Get started!
Over time you will become perfect.
6) Take a
hint and learn new video editing and visual communication techniques
Making videos is not difficult, especially today
almost every mobile phone is ready to record practically good quality video.
With the device you have, you can easily create your own quality videos. But
quality output requires quality equipment, doesn't it?
Everything can be learned, so even if you don't
know how to do it right now, know that you can learn easily.
You can easily start with Youtube for
freelancers. The video course we have created for all freelancers who
understand the importance of Youtube for communication for internet marketing
and who want to learn the best techniques to apply in an easy way.
For freelancers on YouTube, you will find answers
to all your questions. If you search there you will get the answer more
technically, organizationally, and strategically. From our side, we will give
you important tips about the highest quality and most efficient software and
hardware. With all these things you can grow your learnings and creativity to
video promoting and personal branding. As personal branding is more important
than creating more quality developments. But not only that: because we walk you
in a simple way in the fascinating world of video creation on Youtube, from A