YouTube SEO - “What's that?” You can think.
YouTube is not only the largest video platform in the world, it is also a big
search engine. So it is understood that search engine optimization can be run
here as well.
For each topic, you can find interested
parties on YouTube and thus there are lucrative opportunities. But, many niches
are competitive and you have to assert yourself against countless competitors.
To be successful here, you need to understand the criteria for how to put
videos online in YouTube search results. Getting a good position here is the
key to the success of a video.
SEO - quality prevails in the ranking
Basically, first of all, it must be said that
there is a great interest in the position of high-quality videos on YouTube in
search results. So visitors have to offer exactly what they should expect
before they click.
Since YouTube does not conduct a survey on user
expectations, the video platform has decided to measure the following metrics:
SEO - Ranking factor # 1: Views/video views
A serious YouTube SEO factor is how many
people have already watched the video. The more views you get on YouTube, the more
interesting the video will be.
So bring as many interested eyes to your video
as possible. Share it with friends and acquaintances. Advertise it, post it to
Facebook groups, embed it on your website, and integrate the video link into
your newsletter. The more people you reach, the easier it will be to find your
SEO - Ranking factor # 2: How long is the watch being watched
Resourceful video marketers are quickly
realizing that views affect video rankings. This is mimicked by the viewer with
extended clicks on different end devices.
To complicate the process, YouTube is now
evaluating how long the video has been watched. YouTube SEO Factor Playback
Time. The more time users watch, the more interesting the video looks. But, if
a video is clicked after a few seconds, it indicates that it is irrelevant.
So only show videos of people who are
initially interested in these topics. Design the video in such a way as to
create an exciting twist. Prevent viewers from jumping prematurely at the end
of any content table or video, especially with adequate content.
SEO Ranking Factor # 3: Interactions with Your Video
And a YouTube SEO factor listening
interaction. This improves searchability in YouTube search results if the video
is shared, liked, or commented on. If your video is rich and unique, it will be
shared and liked. Controversial content often leads viewers to comment.
Of course, you should provide a good video to
encourage interaction. But, viewers are clearly advised to do so. Give clear
instructions on what to do after viewing. "If you like this video, please
like us and leave a comment" So Call To Action (CTA).
SEO - Ranking Factor # 4: Subscribers
Your channel plays a role in placing your
video in YouTube search results. The more subscribers you have, the more you
will be able to reach as soon as you upload your video. Since people already
know you and your content, you have a good chance of enjoying your video.
For this reason, work actively to increase the
number of your customers continuously. At the end of each video, encourage
people to subscribe to your channel. You set this course for future videos for
SEO - Ranking Factor # 5: Where are the visitors coming from and where are they
YouTube is not a non-profit organization, but
a company that seeks to make a profit. The video platform is funded by
advertising revenue. The more traffic is generated and the more visitors remain
For this reason, YouTube is very interested in
gaining visitors to other websites
"If you use your video to help other
video users navigate YouTube, it will be recognized."
In particular, it means leading users to video
platforms - and it's part of YouTube SEO to keep it there. For example, it is
recommended to draw attention to your videos through Facebook and thus
"attract" Facebook users to YouTube.
The video platform also evaluates what viewers
will do later. Does he leave YouTube again or does he increase the revenue of
the results by watching other videos? To increase the length of stay active, it
is recommended to create and manage a number of related videos. This way you
encourage your viewers to use more content on YouTube.
SEO Ranking Factor # 6: What You Talk About In The Video
Ever since spoken text became available as a
subtitle, YouTube has been focusing on which word you have chosen and
pronounced. Be clear about yourself and use the keywords you want to search
for, starting as a priority and with full length. But it will not seem strange.
SEO - The integration of keywords
The old basics of YouTube SEO still play a big
role. It contains keywords. User behavior is becoming more important day by
day, but initial optimization for keywords is still a must. These should appear
in the following places:
It is important to include the keyword for
which the video will appear in the title search results. It is recommended to
put it at the beginning of the title. It also encourages click-through rates,
as it shows searchers that the content they are searching for is included in
the video. The important thing is: to keep it short and simple. Your video should
contain at most 120 characters of the most important terms for both the
algorithm and the user to clear it.
The keyword should play an influential role in
the description of the video. We suggest a text length of 500 words or more so
that the original word is used evenly many times.
The name of the video file plays a minor role
for the viewer. For YouTube SEO, the file name must be considered. Because you
can also use the name of the YouTube file to mean what the video is. Include
your keyword here.
Tags are meaningful search terms/keywords that
are added to videos to make it easier for viewers to find them. Tags can be
assigned to individual videos in YouTube Studio. Overall, tags can help offer
relevant content after watching a video, extending your viewers' stay.
YouTube itself wrote that any number of tags
in a video is considered spam. A maximum of 500 characters is available for
tags. Therefore, one has to abide by the given rules and only tag the most
relevant tags. With tools like Keywords Everywhere, you can see the tags of
other YouTube videos and perhaps get more ideas for keywords.
SEO - Conclusion: A good YouTube video needs good marketing
Creating a good video is the first step in
video marketing with YouTube. Unfortunately, most companies end up there. But,
optimization is also important for YouTube SEO, video platform search results.
In particular, preaching, which plays a role, requires learning and requires
dedication and hard work. Create a detailed marketing plan for your video and
ensure great success. Because just like the written text, the best quality
doesn’t help if someone can’t see it.