Video is a powerful marketing and advertising
tool, but unfortunately, there is no secret to success. The key to this
business is to think broadly, be creative, be honest, and aim for the right audience.
In recent years, a content format like video
has become more popular. In the United States, 73% of adults use YouTube, and
each visitor spends an average of 11 minutes and 24 seconds per day.
Another reason for the increase in views on
YouTube is that consumers are no longer limited to TV, looking for other,
sometimes more convenient ways to watch videos.
Also, in the video users are looking for
solutions to their problems. That is why videos of products and services that
solve users' problems are so popular and give companies a profit.
Want to get the most out of YouTube but don't
In this article, we will provide some proven
video ideas that you can use for your convenience.
Video is a lightweight and easy-to-read
content format. Users prefer videos that explain something to people or brands.
It can be a presentation of a product, instructions for using a product. This
type of video will help increase engagement and the number of views. Content,
where you answer consumers' questions, reinforces their buying decision.
Reviews serve as social evidence. They show
potential customers that there are already satisfied customers.
With customer testimonials or recommendations,
you can drive potential sales customers through the sales funnel by correcting
Video telling a story
Storytelling works great for any type of
content. He is currently one of the main forces of content.
Consumers do not want to hear direct offers to
buy any product or service; They want to understand how these products will
help them solve a problem.
By telling the story of your brand or product
creation, you strengthen an emotional connection with your audience. People can
recognize you in your story, which helps them draw attention to your product
and increase sales. Can be used in any content including storytelling ads.
Useful tips and tricks
These videos present helpful ideas or
recommendations for using a product or service. With them, you can show people
how your products can be useful.
Let us give you an example. The article you
are currently reading may be adapted to the video format. In this case, we will
share ideas by showing a demo of each tip.
To make your advice video a success, think
about how you can help your audience, what can be useful for them. These can be
useful applications, services that they can use, creative ideas, etc.
Answers to questions
Have you analyzed your audience questions?
Have you ever considered putting them together in a video and answering them?
In fact, comments and messages received on
social media or under your video can be the beginning of content creation.
A video is coming out ahead of time, letting
people know in advance that you can answer their questions. To make your
Q&A video search easier, create a hashtag.
You can also mention those who have asked
questions. This will further strengthen your connection with your audience.
You can answer questions live. You can go
further by answering regular user questions.
Webinars are videos about a specific topic
that your customers participate in.
The webinar publishes a topic that is valuable
and interesting to the audience.
Generally, what is needed to host a webinar is
a good topic, and 20 minutes is free to discuss it. If you get a positive
response from the audience, you can continue. The length of the video is not
important, but the relevance of what people expect.
Webinars are a powerful tool for building
brand authority and audience trust.
For example, you can find keywords using the
Ubersuggest search tool. For example, this month there were more than 700
questions from users for the term "video marketing." In particular,
people are interested in video marketing
techniques and other topics.
By entering your topic in the search bar,
you'll be able to see users' key questions on this topic for the past month.
They can be ideas for your content.
Video with a list
Another idea for list content. They usually
start with the words "10 most useful ..." or "8 ideas ...".
These can be a list of tips, books, tools, articles, inspirational ideas, and
Listing any video is easy, popular, and
attracts a lot of attention.
To create a video like this, start with a
short introduction explaining why you chose this topic. Then talk a little
about each item on the list.
"Do it yourself"
These videos may seem like a thing of the
past, but they work well today because they teach people how to do their own
The theme of these videos can be a craft or
digital product that includes your skills. In other words, if you want to make
a video like this, you must understand the matter. If you teach users to do
something they can't do on their own, you will lose confidence and interest in
All people need encouraging words.
Motivational videos often go "viral", they are actively shared, they
are liked. Sometimes it may be promoted within viral marketingstrategy.
To create your inspirational video, think
about how you can inspire your audience. Prepare an emotional and sincere
speech and write it. This approach will make the content more humane and
strengthen the connection with the audience.
Unpacking the product
Another idea is to unbox products for YouTube
Here you can use what you get as your product
or gift. Turn on the camera and open the package in front of an audience,
showing your impressions of the product.
This video is not only built on curiosity but
also allows you to show the real quality and appearance of the product to the
viewers. With this kind of video, you resolve consumer objections and get them
closer to the decision to buy.
Unique, funny, and bizarre videos easily go viral.
Does everyone remember the Ice Bucket Video Challenge? This is an example of a
video that has attracted a lot of people, including celebrities.
Try to get as many people as possible to
accept your challenge, tag friends, followers, and even influencers.
But be careful when challenging celebrities, they can charge a fee to take part
in the challenges, unless your ideas are very creative.
Video about impressions
By recording your impressions on video, you
will definitely attract a new audience. It can be an impression from movies,
books, travel, other people's videos, etc. In general, these videos are simple,
fun, and useful. With their help, people become interested in any movie, city,
place of interest, or product.
Review or walkthrough of the game
These videos are becoming more and more
popular among young people who like games. You can record a review of the game
or the process of passing it.
These videos can attract a certain segment of
viewers. People may ask for your feedback on a game you recently received,
sharing information, or how to get to the next level.
Since this is a niche-type video, only use
this concept if you are really into the subject and play well. Keep in mind
that gamers ’audiences are very critical, as they are generally well aware of
the features of the art.
Many of us have seen videos of different
travels. To create this kind of content, take your camera on your trip and
share the experience of visiting a specific country or place. To do this, there
is no need to move away from home, usually, there are also interesting places
In your video, you can tell the story of a
place, with interesting information about people. People interested in these
places will find your content and it will be useful for them.
Conversation with visual explanation
Have you ever watched a video where there are
some expert boards with drawings and illustrations with his arguments? These
can be video tutorials, tips, pictures, graphs, instructions using diagrams.
It’s like a presentation, not just digital.
This video tutorial is usually easy for
viewers to understand. If the content is relevant and useful to the public, it
will get a lot of likes and comments.
Use what is best for your viewers for these
videos. Human needs and pain points, research keyword research. Be sincere and
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