Yes, it is! The celebration of the end of the year is fast approaching and with them comes the magic of gifts, chocolates, decorated trees, garlands of light, and small New Year's bubbles. If this time spreads happily for many people, it is, above all, an opportunity for companies to set up a marketing strategy designed specifically for the holidays. Here are some tips to help you create festive and effective communication.

Do you work on content marketing, copywriting, SEO, or designing your digital marketing strategy? You've probably heard the word evergreen content before. Or someone told you that your site must have evergreen content. Today we want to explain to you what we mean when we talk about an evergreen article for a company blog or website. How can evergreen content help you target your product or service? But above all, how is evergreen content created and updated?

Any online business needs to be designed on a recurring basis for both websites and blogs or social networks. If this is the case with your company, you already know very well that managing content and creating content, no matter how entertaining it may seem, requires multiple aspects to consider in addition to constant originality. Value for the user. It's not just about sharing an image with the text, it's about effectively presenting and explaining the brand's branding and personality.

Today there is strong competition for SEO and especially for its keywords to reach the first Google position. SEO companies use more because they integrate visibility and online business challenges. But, the term competition is often used incorrectly or at least without studying its outline. While it is true that there is real competition for SEO on the Internet, it is not always seen as direct competition to sell products/services like your own.

Managing an e-commerce site involves activities that need to be "tied up" with each other to set up an operational setup that leads you to achieve results (obviously product sales growth). If you have an online store and you want to increase the number of incoming users / potential customers, then this article is suitable for you. Here are some tips to help you increase site traffic, for the most part at no extra cost.

The method of the YouTube algorithm can actually be described very easily. Because the video platform only wants to show users relevant videos and thus sort out the unimportant videos. But this general rule makes it difficult to appear at the top on YouTube. Because sometimes there are millions of search results for each subject. The following article explains six simple strategies for YouTube SEO optimization.

Do you know the most common mistakes in Influencer Marketing? Digital marketing has evolved over time and in recent years the discipline of influencer marketing has gained much importance. Thanks to these influential profiles, companies can promote themselves in an original and innovative way where social networks play a central role. However, there are some mistakes in influencer marketing that must be avoided in order to be successful.

If you are a marketer, you already know that you need to create communication strategies for social networks. But when it comes to getting your hands dirty, it's normal to have doubts about starting and forming this plan. Thus, we have set up this content to clear everything about this universe. There are many communication channels that can be used to communicate with the public in different ways, right? But it is important to choose the best method for the expected results of the campaign.

There are a number of basic principles that will determine the most conversion keywords for your business. Today’s brands and companies are constantly trying to position themselves to stand out from their competition. And the digital world is full of competitors, so being in the first place is synonymous with being extremely successful. To practice well for good results, SEO positioning is essential, and at that time keywords convert the most.

It is important for you to know what KPIs are for analyzing your landing page results. Because it will help you determine what is working on your strategy and what you need to improve. If you do not do this, you run the risk of making a mistake. You may have the best strategy for your landing pages, but if you don't analyze the metrics thoroughly, your work will be wasted. Some believe that everything is ready after the page is launched, but it needs to be followed.