For several years, LinkedIn has been one of the most successful professional networks on the World Wide Web. The social network already has more than 500 million users worldwide, about 160 million members in Europe, and about 14 million users in the Dutch region (Germany, Austria, and Switzerland). LinkedIn is not only used for professional networking. The platform gives you many opportunities to better present your own company and share important content.

Creating a digital marketing strategy has become a necessity for companies in any sector. The growth of e-commerce and the acceleration of the digitization process of companies are pointing to the market and advertising. And so it is with marketing. Areas like tourism have also adapted to the digital age. A clear example is that every business must be a transformation process. Improving presence on social networks, having a good online customer service system.

Older content is very important in SEO because the organic position of a website or a page is basically based on it. Having the best up-to-date and interesting content is the key to attracting people and getting good visibility. After entering the Core Web Vitals stage, it is essential to update the highest-quality themes on your site. User experience is one of the most important aspects of SEO positioning and content plays a key role there as well.

You may have heard that WhatsApp is revolutionizing the business market. But if you’ve never heard of it, that’s fine. We will explain this to you in detail so that you are ready to apply it to your business and make them more profitable. WhatsApp Business is a tool created by WhatsApp and designed specifically for business. It enables customer service and sends important notifications quickly and efficiently.

The concept of customer experience is much talked about nowadays. This has a big impact on successful companies. Experience in question means that customers go through the time of their conversation with the brand and how they feel about them. Thus, it involves all areas of the company, and all employees must be willing to help. Optimizing the company’s value delivery is a successful strategy to improve the customer experience. This is evidenced by many big companies like Netflix, and Starbucks.

It is now known that advertising on the Internet is more important in many industries than in the analog world. How much they can cost and how the cost should be shared properly, however, is less clear. What resources are needed, who will implement the measures and how important are they in the overall calculation? Let's do a review. There is no industry today that can do this completely without professional online marketing.

Potential customers are no doubt an important part of any company’s entire sales process. This is because it is responsible for the search and strategic approach of potential customers and when it is implemented properly, can transform sales better. But, this step is not so easy. After all, it’s not enough to go behind your potential customers, or worse, go beyond shooting from all sides. You need to do a lot of research on your target audience.

A big challenge for those who want to market is the possibility of failure once the product is launched. That is, the business may not get the desired return or may face a loss. But did you know that there is a way to predict the project before it develops? By analyzing the feasibility of the project, it is possible to understand whether it is a good choice for implementing the plans. The feasibility study of a project is an innate element of all of them.

Relationship marketing is a field that focuses on relationships between already signed individuals as well as companies and potential customers. It is essential to build the strength of this relationship to blend in well with consumers and achieve good results. After all, the way they are treated directly interferes with purchasing decisions. Want to know more about the topic? Do you know how to practice Relationship Marketing?

A few years ago many of us didn’t think about digital marketing. But now it is no longer a secret that social networks are a very important platform for business. Digital marketing strategies are very important in different market segments. These are some of the most used channels by digital marketing, as they enhance interaction between consumers and organizations. Also, they improve customer service and speed up information.