Having a digital marketing training plan is essential to achieving your goals, whether you are responsible for a small business or a large company. Your work teams must have adequate training, not just to perform their specific tasks. But integrates more easily with general marketing plans. For this reason, in this article, we will explain what factors you should take into account when planning digital marketing training and how to assemble a team that will help you achieve your goals.

Digital products have gained significant prominence. With the advancement of technology and the increasing democratization of internet access, users are more likely to shop online. According to a study, in 2021, e-commerce will record revenue of more than $161 billion dollars. This data, in turn, represents an increase of 26.9% compared to 2020. In other words, Europeans are more used to shopping online, regardless of the type of product or service.

In digital marketing, there are several strategies you can invest in. And today, influencer marketing is an option that has gained more ground in organizations. Now the reason? Because this type of marketing involves work and tactics with influencers who have great prestige and relevance to a specific audience. Because of this, they have great power and influence over their followers' purchasing decisions — which can be used to your business's advantage to promote your products/services.

Influencer marketing is when companies take advantage of influencers' huge influence on SNS. Many people know that influencers exist but don't know how to ask for a job. Thus, this time, we will introduce the essential items that you should know in advance when starting influencer marketing. We will also mention some examples that you may want to refer to and use the Services

An influencer is a term that refers to a person who has a large influence on the thinking and behavior of people in the world, mainly on social media. It is named for people who influence the buying behavior of many users by spreading information on SNS and blogs. Such influencers have been gaining attention in recent years not only from their followers but also from the marketing industry.

According to a recent survey, nearly one-third of consumers in the United States and Europe have admitted to buying a product or service because of social media influencers. Not only that, according to Forbes, in 2018, 79% of marketing decision-makers are investing in influential marketing. And 43% of these decision-makers will support more than last year. It suggests that social networks work. And it works wonders.

Influencer marketing is a popular marketing method that uses people called influencers to promote a service or brand to a larger market. Influential people are leaders of opinion who have a social basis. They appear as experts or reliable sources of information. If you want to explore the benefits of influential marketing, choose some helpful tips, and learn from some examples, keep reading. In this article, we will also teach you how to start influencer marketing for your brand.

Influencer marketing was once something for celebrities only. But, today these actions have become much more personal and closer to the audience. If you are a small business owner, individual entrepreneur, or startup looking for visibility, brand authority, more traffic, or increased conversions, influencer marketing should already be part of your plan. Still unsure about working with influencers? This guide is for you!

The start of influencer marketing was in the digital environment in 2010. The blog format has been growing since 2005, but it hasn’t felt strong since about 5 years ago. Once influential profiles are created in a digital environment, effective marketing with social networks increases. Under this foundation, the influential sectors were introduced through blogs, and later through platforms like MySpace.

Influencer marketing is one of the most used and profitable digital marketing strategies. With the rise of some social networks like TikTok and Instagram, being influential has become an obsession for many young people. Especially because in this trend they have seen the opportunity to achieve fame, income, and everything that affects such assignments. So, in this article, we will learn more about influential people, who are they? What kind of influencers are there?