Influencer marketing is getting more and more attention now. Because more and more companies are rapidly adopting effective marketing. At the same time, when conducting influencer marketing, influencer selection and casting can be a problem for many people. We will introduce and explain how to cast and the points when casting. It also introduces agencies, so this is a useful article for those who are thinking of using agencies, so please read this.

By now companies know this: you can’t leave out a proper influencer marketing strategy to increase sales of their products and build a strong community around their brand. Improving your visibility through characters with a certain following on social networks is a great strategy. So much so that to date 80% of promotional plans are based on effective marketing.

According to a survey, 60% of online consumers declare that they choose a brand based on their values and beliefs in line with world records. We also know that 1 in 2 consumers trust influencers and even 84% give credit to online recommendations like friends' advice. All of these companies are increasingly turning to influencers to promote their products and services.

Influencer marketing is a marketing method that gains recognition and leads to purchases by influential people who greatly impact SNS post ads for their products and brands. Since it is advertised to influential fans, it is easier to see with more favorable eyes than conventional advertising and has the feature that it is easier to acquire fans of the product and brand. This time, we will give a thorough and comprehensive explanation of such effective marketing.

Strategic branding and image building are especially important for start-ups or when launching new products. Influencer marketing can also be used for this. Similar campaigns are most credible when posted by influential people. Often they have already created their own visual language or style. The world of values, lifestyles and the overall reputation of the influencer can be used in collaboration to create and enhance the image of a brand.

What used to be called word of mouth or recommendation marketing is now known as effective marketing in the age of ubiquitous digital communication. Trusted guides, trusted stars, stars, or special statues - are the focus of today's alternative types of advertising. Image, loyalty, and authenticity are the greatest assets of a brand ambassador. What are the most important criteria for successful effective marketing?

Social media has had a significant impact on the way we communicate with each other. It has become a part of our daily lives, and we are constantly on our phones and scrolling through our newsfeeds. But which social network is the most popular? And what should companies consider in their social media strategy and social media marketing? Social media is the most effective marketing tool now in the world.

There is a popular saying in the industry, "To B needs to be marketed again with To C in mind." We wonder if you have such doubts, since B-side and C-side face different users, and the marketing methods adopted are also different. , Why Learn From B-End Digital Marketing to C-End? The author has answered it by analysis, let's see. B2B and B2C represent two very different business models and we are one of the marketers who has changed from B2C to B2B from what we have observed.

An influencer is a general term for those who spread information based on SNS and have a profound effect on the world. In general, this refers to people who have a relatively large number of followers (fans) on SNS, such as YouTubers and Instagrammers. "Influencers" are currently gaining a lot of attention as a marketing tool that uses SNS. Can you properly understand their meaning and properties?

The pandemic has completely destroyed our lives, we hear it over and over again every day but above all, we each live it on our own skin every day. We are not talking about a mystery, it is real and it is before our eyes. These are small businesses in different realities that carry the weight of great change. The importance of marketing is essential for micro and small companies. And thus selling their products, even in foreign markets.