At the beginning of the year, there is that summer atmosphere, the beach, the Panettone parties. And we just want to know one thing: this new year marketing trend that has just begun. And we at Fameinfinity always help our readers stay one step ahead in terms of communication strategies, so we've prepared this exclusive content on the subject. Good reading!

The Covid-19 pandemic has affected various sectors of society. Using digital environments to implement business marketing strategies was no longer important. Thus, for small businesses, digital marketing has become a key point of brand growth, social media presence, and sales profit. Companies were forced into the digital space by social isolation and distance. They also need to expand their range of activities on social media to ensure revenue.

Online customer relationships have long been seen as the weakest link between companies and brands! The latter sometimes makes every effort to stand out from their competitors. But we still can't say that! If social networks are able to give a touch of clarity in an effort to get quick answers to the problems they face, then traffic jams quickly take over. Also, there are more automatic copy/paste messages when the customer returns to his personal messaging system.

"Marketing" is an exaggerated term that may relate to many people, but still do not know which sub-regions fall under it. Is this primarily just about advertising? Or are sales channels the most decisive? What do I need to consider in order for my marketing strategies to be fully successful? These questions are of course asked by founders who now want to market their products or services.

Did you notice that the sale ended at the moment the customer paid for the order? In fact, companies that don't think after sales miss out on great opportunities. After all, once the sale is complete, there is a potential to strengthen the relationship with the consumer and make them trustworthy. Winning new customers costs 5 to 7 times more than retaining current ones, said marketing guru Philip Kotler.

Customer experience - where the trend is going. Our society is becoming more and more adventurous economically. To attract consumers, to make them understand a product or service, and to engage them with the company, a simple presentation is not enough today. Here the customer experience comes into play. Depending on the meaning of the word, the experience can be translated as "experience" or "experience". Both meanings play a role in the customer experience.

For most companies, the holiday season can affect sales results and consequent profits. So it's important to think about strategies to increase sales in January. It's a fact that in the first month of the year, customer search for products and services is usually low - which doesn't mean you won't sell. But for that, you need to use the right strategy for your business. To help your company adapt to this time and leverage sales in January, we have some interesting tips to practice right now.

It’s no secret that in today’s market, people are looking for answers. They want to know how to do the same things you do. They want your opinion on things they can’t decide on. As someone with a lot of knowledge and experience when it comes to your niche, you have the power to become an influencer in this space. You can tap into your network of friends, family, coworkers, and followers to start building your knowledge base about what is happening in the industry.

Performance, efficiency, and effectiveness are important indicators of each company. Every company should record as much as possible for all processes and projects. Performance measurement deals precisely with this task. So it is an essential function in terms of control and marketing. This is because an assessment of the relevant basic statistics is possible only through performance measurements. Based on the assessment, in turn, new possibilities emerge.

E-commerce has exploded over the past decade and the epidemic has taken it even further at record speeds. In 2020, more than $861 billion was spent online with retailers, an increase of 44% from 2019. Globally, the e-commerce industry will reach 4.9 trillion by the end of this year. E-commerce generates 10% of all retail sales, with an expected annual growth rate of 15%. Estimates show that there are more than 24 million e-commerce sites and there is high competition.